How do you think companies should approach candidates to effectively attract diversity to their organizations?
Here is my answer: I believe in treating all candidates equally.
And by that, I mean treating them all as human beings. We all want to be part of an organization that accepts us for who we are. My recommended strategy to attract new candidates is to appeal to their interests and values, but also to make sure that your company has implemented strategies to empower, engage, and sustain current employees, and I mean ALL employees.
I believe that we can achieve Talent Sustainability through a holistic approach that attends to all three aspects of the human being—mental, physical and emotional—ensuring the attraction of new candidates as well as the sustainment of current employees.
Start by not using the term “minority”. The term by itself creates separation.
As human beings, we all seek a feeling of belonging, to be part of a company whose purpose, values, goals and objectives are in alignment with ours. We also want to work for an organization that makes us feel valued, trusted, and respected. That is because as people , we seek to satisfy our basic human needs—physical, mental, and emotional.
In other words, we want to offer a working environment that is physically, mentally, and emotionally appealing and inviting for your employees. By “Physically“, I mean that your premises are adequate for the type of work performed in each function of your business and you offer the knowledge, tools and skills employees need to succeed in their roles. By “Mentally“, I mean that your employees’ goals and objectives are aligned with those of your business. And by “Emotionally“, I mean that our employees are emotionally connected to not only their co-workers, but also to their jobs and their organization—in other words, your employees love going to work every day because they believe in your purpose, they find joy, harmony and a sense of belonging in their place of work, and all people they work with feel the same way.
If you are a Recruiter, you are probably thinking, “Well, there is really not much I can do about all of this.” Right?
Wrong, as a recruiter you help create the first impression of the company. What you want to do to attract new diverse candidates is to communicate your organization’s purpose, and how employees can be part of something big and meaningful; you want to tell them about your organization’s goals, and objectives and how your company can help them meet their own personal goals and objectives; you want to show them the great culture they can be part of if they join your company, one that not only welcomes and values diversity, but also offers employees a sense of belonging, well-being, and personal satisfaction.
Diverse candidates that have interests and objectives aligned with those of your organization and that are driven by the same values as those of your culture will instantly be attracted. I believe in this because after all, we are all simply human beings.